15 Roads Leading to the City of Inbound Marketing

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How do you attract visitors to discover you? What strategies and best practices do you put into place to convert those visitors into potential customers? Using aesthetics to identify, educate and offer solutions to your visitor’s problem is how you build up your trustworthiness. Using unambiguous representations for contextualizing relevant content on your inbound marketing roadmap indicates how you will communicate your message effectively.

Brand champions respond to change, test and use data to make improvements, collaborate and successfully duplicate without delay. Here are 15 free traffic sources to apply to your inbound marketing campaigns:

1. Media-News

Includes activity from press releases, radio, TV, interviews and PR.

2. SEO:

Attracts more visitors from search engines based on keyword optimization and content relevant to your business.

3. Email Marketing:

Communiqué that is created, tracked and sent to a group of recipients to boost your customer retention.

4. Blogs

Attracts visitors with educational content regarding your industry by using one topic per blog post.

5. White Papers and Research

Marketers create in-depth, persuasive and authoritative reports to educate their audience on a specific topic, that presents a problem, provides a solution and promotes a specialized methodology.

6. Social Networks

Online platforms that build social relations with other people who share similar, personal commonalities (Facebook, Google+, Twitter, Pinterest, LinkedIn, Instagram, etc.)

7. Infographics

Visual information containing eye-catching images/graphics and concise text that is easily digestible and shareable.

8. Webinars:

Seminars or live presentations conducted over the Internet.

9. Videos:

Recording, production or broadcasting moving visual images that are made on videotape or digitally.

10. Forums and Comment Marketing

Marketing methods that are meeting places or mediums where ideas or views on a particular topic can be exchanged. These forms of internet and inbound marketing allow influencers to make comments on blogs, articles, etc.

11. Q&A/FAQ’s

Questions and Answers or Frequently Asked Questions are a list of commonly asked questions with accompanying answers that pertain to a specific topic.

12. Podcasting

Digital recordings of broadcasts made available for users to download to a mobile device or computer.

13. Direct and Referring Links

Traffic that is referred by or directed from other websites such as emails, blogs, social media or other partner sites.

14. Doc Sharing

Write, collaborate and share documents with mass distribution. Services such as Dropbox, Google Docs, You Send It or ShareFile allows links to be downloaded that are generated from uploaded files. These services have different storage capacities, apps, and other functions to make files easy o distribute.

15. Word of Mouth

This type of marketing is the process of passing or sharing information from one person to the next via oral communication. WOM or Word of Mouth Marketing (WOMM) is an oral review about a business or organization, whether good or bad, that people discuss based on their experience and opinions. Customer satisfaction could boost the success of a business or dissatisfaction can damage its reputation miserably if these word of mouth discussions are unfavorable.

Like a roadmap containing many symbols, thoroughfares, and land masses leading to a city or destination spot, there are a number of resources to help an organization reduce complexity and orchestrate elements to best convey their message to attract, convert and retain their audience.

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Strong Online Presence Made Possible in 5 Ways

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In this digital world, building a strong online presence is very crucial for every business, whether big or small. If you are a business owner, you should be aware that everything around you is constantly evolving. Most of these evolutions have something to do with the web, thus you need to keep going. Remaining static is a definite no-no, so take your business online, and start building a strong online presence.

However, for some this is easier said than done, even if you’ve managed a business for some time, and then for those who are just starting up or others who are struggling to make it on top. Unfortunately for the not-so-web-savvy, doing so can be confusing, overwhelming, and frustrating. Imagine doing so many things all at the same time, definitely aren’t going to be easy, and there aren’t any guarantee if they’ll work. But the key here is knowing how and where to start. I have put together 5 useful tips below to help you build a strong online presence. And let me assure you, they work!

The 5 Smart Ways You Need To Know

1. Goal Setting

You can easily get lost if you don’t have a goal in mind. You need to write down as much as possible of what you want to accomplish, make a plain and simple plan. Next, itemize the goals, aims, and objectives you’ve set. Think of them in smaller bits. Maybe you can create a picture that you want your website to be among the top 5 most viewed blogs for the year 2017. Break it down by making actionable steps to achieve such goal. You can blog every, do product reviews, reach diverse audience, etc. Doing so will make your set goal seems more attainable.

2. Build a website

Though this one is obvious, there are still many business owners who find web design a daunting process. But building one is simply straightforward even if you are not familiar with programming language. Also, there are several free online tools that you can make use of to build your own website. Some of them are Doodlekit, Wix, and Weebly which are really easy. If you have bigger budget, you can opt to hire a developer to design a website for you.

Now that you have a website, remember that you have to be “online”. As you go along, refine its appearance and put quality content in it.

3. Get SEO

You have your goals set and a website in place, but this won’t be enough considering the competition online. If you don’t do something about it, your webpage will be drowned in a sea of content online, and this is where you need SEO.

If you are worried about not being an expert in this field, it’s totally okay. You can ask those around you with expertise or seek help from experts. With excellent SEO, you’ll have the chance to take your website (your business in general) from zero to the top of Google. It is also important that you understand the basic SEO practices so you can make all your efforts more rewarding.

4. Social Media

This one is a must if you want to build strong online presence. Social will greatly help improve your chances of generating more revenue and building customer loyalty. With social media, your audience, potential customers, and interested parties would be able to engage through channels that play a significant role in their lives. Some of the most popular social media platforms that can help in your business are: Facebook, Twitter, Instagram, YouTube, Google+, Pinterest, Tumblr, and FourSquare.

5. Be Consistent and Give Value

Always bear in mind that deciding on doing one habit can help you move toward your goal, so be sure that you do it every day. Whether it’s blogging, social media, or whatever it is, just do it consistently. At the same time, be sure that what you provide to your target market is something of great value. This will help you attain credibility and be an authority in your field, two things that are equally important in your visibility and online growth.

Building a strong online presence might be challenging but can also be exciting. You can always experiment on what works for your business or what needs to be change. These 5 smarts ways will make things a lot easier for you so you can take your business to the top.

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Albums of 2016

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Richmond Fontaine – You Can’t Go Back If There’s Nothing To Go Back To

When Richmond Fontaine singer/ songwriter Willy Vlautin announced, at the beginning of 2016, that the alt-country stalwarts were finally calling it quits the news came as a complete surprise to all but the combo’s closest confidantes. Even though RF had taken a back seat, as Vlautin recorded a pair of sublime albums with his retro country-soul outfit The Delines, it was assumed that the Portland based band would simply pick up where they left off with 2011’s The High Country.

In truth The High Country was something of an uneven and uneasy record which fell someway short of its author’s ambitions, leaving Vlautin doubly determined to make a final album that would allow the band go out on a high. The result was the glorious You Can’t Go Back If There’s Nothing to Go Back To, a mesmeric Americana masterpiece surpassing, even, the groups own indisputable landmark in the field Post to Wire (2003). So there was a silver lining to the band’s break up after all as Richmond Fontaine delivered a magnificent musical parting shot that will echo down the decades.

Courtney Marie Andrews – Honest Life

Being promoted as a ‘phenomenal songwriter’ by none other than Ryan Adams certainly piled the pressure on Courtney Marie Andrews to deliver something truly out of the ordinary on her latest album Honest Life. It’s fortunate, then, that Andrews isn’t exactly your average recording artist; for starters, she’s a workaholic – Honest Life is her sixth album in eight years (tellingly, though, it’s her first since 2013), she’s also released a six- track E.P Leuven Letters, and managed to cram in a globetrotting tour or two as backing vocalist with her compatriots from Phoenix; Jimmy Eat World.

While Honest Life doesn’t actually get a European release until January next year, it’s been rapturously received stateside (not a review goes by without a comparison to Joni Mitchell!). The wonderful leadoff single “How Quickly your Heart Mends” is every bit as good a country song as Margo Price’s magisterial “Hands of Time” and leaves no one in any doubt as to Andrews’ persuasive way with a lyric –

‘Empty promises and a broken heart / Hiding in the bathroom of this bar / Crossing out your name in my mind / I’ll cross out yours now that you’ve crossed out mine / The jukebox is playing a sad country song / For all the ugly Americans / Now I feel like one of them /Dancing alone and broken by the freedom’.

Other standout tracks on this country-folk classic are the lonesome ballad “Table for One” and the thinking woman’s toe-tapper “Irene”, but there really are no weak spots in what should be a career-changing album.

David Corley – Lights Out

When you have to wait until the ripe old age of 53 for your debut album to find its way into the shops, you’re not about to let the dust settle under your feet when it comes to re-booking the recording studio. It’s understandable, then, that not even a major heart attack suffered during an encore in Groningen 14 months ago, could prevent Corley laying down a quick-fire follow-up to last year’s astonishing Available Light (nominated for best album on this very blog last year).

After the exceptional job he did in co-ordinating, producing and playing on Available Light, Hugh Christopher Brown returned to oversee production and keep a watchful eye on our wayward hero. Equally intoxicating but considerably edgier than its predecessor, Lights Out once again meshed together Dylan, Waits and Springsteen in thrillingly off-kilter fashion. Highlights included the funky chug of “Lightning Downtown”, the rock ‘n’ roll rumble of “The Dividing Line” and the feisty ballad “Down with the Universe”. These are strange and beautiful tracks, with the added bonus that each is sung (sort of) in that singularly gnarled and guttural voice!

Karl Blau – Introducing Karl Blau

Twenty years into a career that has, so far, diversified into indie-rock, campfire folk and the odd dalliance with afrobeat, the maverick singer/songwriter and multi-instrumentalist Karl Blau joined forces with in-demand producer Tucker Martine (The Decembrists, Surfjan Stevens & My Morning Jacket) to conceive an unlikely covers album that spanned everyone from The Bee Gees to Townes Van Zandt.

The order of the day here is a collection of easy listening earworms for country music devotees into eccentric geniuses like Bill Callahan and Terry Allen, with the highlight being the sorrowful, fractured baritone that Blau brings to bear on his heart-achingly sincere cover of the Tom T. Hall ballad “That’s How I Got to Memphis”. Next best is the ten minute tour-de force “Falling Rain”.

Aled Rheon – A Gorgeous Charge

2016 saw bilingual singer/songwriter Aled Rheon deliver his very first English language recording and it proved to be an absolute joy, with a smattering of wonderful folk-pop classics to be found among its five superior tracks. The E.P. kicks off with a personal favourite, the tender-hearted ballad “September” (after a stiff drink, or two, I’ve even been known to tweet that “September” is the song of the century), so it comes as a real surprise to find its companion piece, “Wrap up Warm”, emerging as this collection’s high point.

Rheon is able to write songs that, on first listen, barely seem able to support their own weight, yet soon reveal, layer by layer, an unsuspected gravitas. A prime example is “Wrap up Warm”, delicately embellished here by a well-appointed cello, which starts out with Rheon touchingly dispensing all manner of practical, parental advice from ‘eat your greens’ to ‘call me when you get there’, and ends with the singer adopting the role of mystic companion –

‘Find your friends, open your mind / take those books off the shelf and get a sense of yourself / Fool around, find what’s right / pick your boundaries and pick your fights… / Find your feet, or take flight / It’s a big world out there, so take a bite / Find the one, hold on tight / The future’s pulling, clocks are ticking’.

It’s a beautifully judged lyric with a performance to match, as Rheon’s wistful and fine-grained vocal manages to make James Taylor sound like Jello Biafra!

While a debut album may be some distance off, we should count our blessings; A Gorgeous Charge is a musical comfort blanket that will cosset the heart and soul against the long, winter nights to come.

Margo Price – Mid West Farmer’s Daughter

Mixing together honky-tonk hedonism and hard-nosed narrative balladry made Mid -West Farmer’s Daughter one of the most critically acclaimed albums of the year, notching up high-ranking positions in the end of year polls at NME, Uncut, Rolling Stone, Mojo and anywhere else you might care to look. It’s not hard to see why – Price is one sassy, soulful, shit-kicking country diva in the making (not that the deplorable, ultra- commercial and resolutely non-country Country Music Association would agree). Price is a gifted songwriter too, with an eye for a lyric that cuts right to the chase and a harrowing backstory that could provide enough material for a half-dozen uncompromising albums in the same vein.

The opening verse of “Since You Put Me Down” showcases her no nonsense, confessional approach –

‘Since you put me down / I’ve been drinking just to drown / I’ve been lying through the cracks of my teeth / I’ve been waltzing with my sin / He’s an ugly evil twin / He’s a double – crossing, back stabbing thief’.

Often compared to country legends like Loretta Lynn and Dolly Parton, songs like the peerless opener “Hands of Time” justify all the press hype and more!

Dori Freeman – Dori Freeman

2016 has been a stellar year for countryesque Americana and Dori Freeman’s eponymous debut is a damn near perfect example of why; there’s a folksy integrity, a singer/songwriter’s frankness and a country singer’s air of feisty defiance that cements these ten fine songs tightly together.

Late in 2014, Freeman sent an unsolicited song, via Facebook, to the esteemed musician Teddy Thompson who was simply knocked out by the track, recalling that it only took him ’10 to 12 seconds to realise that “Lullaby” was great’ and to determine that he wanted to get on board as Freeman’s producer. Just a few months, and one Kickstarter campaign later, the 24 yr old from the small town of Galax, Virginia was in Thompson’s New York studio laying down the demo for her startling debut.

The pick of a bumper crop are the aforementioned “Lullaby”, the heartbreaking “Where I Stood” (which features a harmony from Thompson himself) and the starkly beautiful “Go on Loving”, on which Freeman’s country quiver veers toward the vocal style of a certain Iris Dement. Now, if that isn’t recommendation enough!

Borders – Climbing Trees

Climbing Trees’ debut album Hebron (2013) was an eclectic masterpiece, blending together elements of folk, gospel, alt-country and indie-pop in a heady brew that the band, only half-jokingly, codified as “Cymrucana”. Its long-awaited follow-up, the Welsh Music Prize nominated Borders, was a more focused affair, with the direction of travel clearly towards the mainstream. Identifiable traces of the old Climbing Trees’ sound underpinned the record, though, especially on the poppy “Amber” and the ethereal, harmony-coated “Fall”, but it was the stupendously catchy “Lost”, with its super-size me chorus, that testified to the fact that here was an album with more killer hooks than a Chicago meat-packing plant at Christmas!

As for which way the band will take things in 2017, who knows, but a clean shave and a costume change might just turn these roots rockers into a Valley’s version of The Killers!

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Of God, Mindfulness, Breathing and Meditation

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In a TV series, To Know God, Morgan Freeman set out on a quest to know what people think of God.

To know the answer he crisscrossed the world to have a better and deeper understanding god.

He talked to ordinary people, archaeologists, religious historians and clerics of the major religions in the world, i.e., Christianity, Islam, Judaism, Hinduism, and Buddhism, to know their perspectives of god.

For the record, of the five, only four are considered a “religion” based on the accepted definition of the word.

Religion is:

“The belief in the worship of a superhuman controlling power, especially a personal God or gods.”

Christianity has God the Father, Islam has Allah, Elohim or Yaweh, in Judaism, and the Brahman, for Hindus.

Buddha, in Buddhism, is not a god, but a state of enlightenment. And the goal of all Buddhists is to achieve that level to become a Buddha.

Achieving enlightenment struck a very nice point for discussion between Mr. Freeman and a Buddhist monk. Here is an excerpt of that discussion.

Mr. Freeman: How do you achieve enlightenment?

Buddhist Monk: True and pure enlightenment is a very long and tedious process and can only be achieved through constant meditation.

Mr. Freeman: How do you meditate?

Buddhist Monk (with a smile): The simplest way to meditate is to focus on your breathing.

By breathing, is meant “focused breathing,” the main ingredient of Mindfulness of Breathing, which is one of the two basic meditation techniques taught by Gautama Buddha (the other is Loving-Kindness).

What is Mindfulness of Breathing?

This works on the theory that if you focus on your breath, you become aware of the mind’s tendency to jump from one thing to another.

By concentrating on your breath you bring yourself back to the present moment and enjoy all the richness of experience that it contains.

It is a way to develop mindfulness, the faculty of alert and sensitive awareness.

Mindfulness of breathing is a good antidote to restlessness and anxiety; to relax. And it has a positive effect on your physical and mental state.

Is Mindfulness Good for Seniors?

Many years ago, I had a terrible migraine headache.

For weeks I had constant and painful headache resulting to a stiff neck and an excruciating pain when I lifted my right arm.

I tried several cures, to no avail. Then somebody suggested complete relaxation and gave me tips how to do it

In less than a week my migraine was gone. Since then I never had to take headache pills and never have sleep problems, too. If I want to, I can be fast asleep in less than five minutes even while sitting on a chair.

You, too, can reap the benefits of focused breathing. Aside from the above, here are a few more:

1. Slows down your memory loss:

Meditation through focused breathing stimulates the hippocampus and the frontal brain lobe which are responsible for long term and short term functions of the brain.

In a study recently published in Neuroscience Letters, it was reported that regular meditation slows down the progression of cognitive impairment which is a prelude to dementia.

2. Improves your digestive system:

If you have a chronic digestive problem, meditation will give you an almost immediate relief.

This is because regular meditation improves blood circulation and increases its oxygen content which is then shared with the other organs, like the stomach and the intestines.

In addition to that, the oxygen-boost through meditation also helps the immune system, and heals the lungs.

3. Makes you feel happy:

Meditation stimulates the prefrontal cortex, the “feel-good” part of the brain.

It is especially beneficial to you if you are in and out of depression caused by your living circumstances.

Your zest and vigor for life will be given a booster shot.

4. It helps you achieve more focus:

With meditation, your left and right brain hemispheres act together improving your focus, creativity and wit.

You become more mentally alert and can function better in society, making you fully enjoy your retirement days.

5. It is the best way to beat stress:

The life of a senior can be a life of constant stress from chronic illnesses, loneliness, loss of a spouse or a loved one, separation from children, limited fiancés and many more.

Dwelling on these for long periods of time can result to chronic stress, which is just a short step from depression, dementia and, ultimately, Alzheimer’s.

Focused breathing can drive these from your mind. It does not cost anything, and can be done anywhere, anytime.

Granting that it does not completely solve your problems, but it gives you some respite and precious time to think of ways to sort them out.

There are no unsolvable problems. But sometimes we are deluged with so many that logical thinking becomes impossible.

Meditation clears your mind. It removes the chaff from the grain.

6. It drives away loneliness:

As a live alone senior, my biggest concern is loneliness. There are days when tears soak my lunch or supper.

Both my kids are married and living on their own. Though we see each other every now and then, and they are just a text message away, but nothing beats their presence, to have a more personal conversation with the people most dear to me.

But that has become impossible. They have their own lives to live, their own schedules, their own spouses.

I have become merely a blip on their screen.

When loneliness becomes so suffocating, I settle on a nice and comfortable place and do focused breathing.

I empty my mind from all the negative thoughts painted by my loneliness, accept my present realities and focus on the moment.

It works all the time.

Skeptics may take focused breathing as nothing more than a first-aid; a band-aid approach to problems affecting most seniors. It is just sweeping those problems under the rug.

Maybe. But it is your best bet against loneliness, stress, and many other age-related problems.

It is cheap and can be done anytime. And even if the relief you get is temporary, it gives you some precious time to think of more concrete solutions to your problems.

Lastly, after covering thousands of miles, Mr. Freeman has observed that all religions share one thing in common: God is peace, god is love and god resides in each one of us.

Take care of god, and god will take care of you.

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Lifting the Screen: Take Charge of Your Kids’ Media Environment

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Portable screens can seem like a godsend to parents. Give the kids a “hit” of your iPhone and bam! The whining, the crying, the tantrums are instantly over. Built-in TVs and iPads seem to have resolved car rides from hell. With a portable screen handy, there’s no need to suffer the nasty glares of annoyed shoppers wondering why we can’t control our kids. Ah, the peace screens can bring! Bliss. Total bliss! And yet, we know that misuse of electronic media devices is hurting our children.

I’m not here to preach for the elimination of electronic media devices. Screens, in and of themselves, are not bad. I’m the first to admit that I don’t think I could live without them. They have become my GPS, my encyclopedia, my research assistant, my editor, my accountant, my recording studio, my DJ, and even my meditation buddy. They have made my life so much easier. However, I know that I need to make a conscious effort to unplug, and it’s not easy.

Kids, just like their parents, can benefit from using screens. Among other things, they have become a convenient source of information to do research for homework and school projects. Now kids can turn to Wikipedia or YouTube to find out almost anything. As with all good things, excess consumption of electronic media can be toxic so moderation is key. It’s also important to consider the motivation and intent behind the use of electronic media. In short, parents must guide children’s media use and help them unplug.

The convenience of screens has turned many children-and many parents (let’s not fool ourselves)-into little addicts. Many of us can’t live without them, and often the glowing rectangles are our go-to solution when our children need distractions. And therein lies the problem.

Many parents have decided to use electronic media devices as babysitters, soothers, peacemakers, rewards and punishments, time killers, and educators. When parents over rely on screens, they have handed their parental responsibilities to teach, play, care, and comfort to computers, TVs, and smartphones.

Over the last 30 years, there have been countless research articles highlighting the risks of misuse and overexposure of children to TV, video games, and computers. It’s not a question of “if” our kids are being affected, but “how.”

After two decades of working in the mental health profession and forensics, I have seen a long and ugly list of adverse effects related to the overuse of screens: children sexually abusing children, cyber-bullying, sensory deficits, school failure, lying, attention issues, hyperactivity, obesity, mood disorders, defiant behaviour, sleep deprivation, addiction, and aggression.

Screens obviously aren’t the only culprits but often when kids are placed on a “media diet,” these problems resolve themselves. They are a key factor over which we have control, and we can no longer plead ignorance.

Parents especially need to guide and control the media consumption of younger children. Toddlers have not developed sufficiently to be able to control themselves and limit their consumption. Kids two and younger should never watch screens. That’s the bottom line.

All this being said we know that computers, tablets, and smartphones are here to stay. We need to teach kids how to use them wisely so that they don’t become hazardous to their mental and physical health.

So now what? What are we supposed to do? Here’s what I suggest:

• Educate yourself about the impact of electronic media on your kids (1, 3, 4, 5, 6). Assess the use of screens in your family and see if you need to make adjustments (for tools: 2, 3).

• Model proper screen use. Don’t let the TV run in the background all day. Put your phone away when you interact with your children. Unless you’re dealing with an emergency or an urgent work matter, most emails, texts, and calls can wait. Select specific times of the day when you will check your phone and try to do it when you are not interacting with your kids.

• Allow the use of devices for schoolwork.

• Don’t use their devices to punish or reward them. Research has proven that punishment does not work (7), and rewards do not teach proper behaviour (8).

• Teach young kids to use crayons, books, paints, playdough, dolls, sticks, Lego, blocks, play structures, etc. Read to them. Encourage them to use their hands (9). These are the best ways to learn.

• Have them play with real toys, and even better, toys that foster creativity and imagination, and cooperation.

• Schedule recreational screen time on selected days, at the same time, and for a limited amount of time. Place it on a calendar for everyone to see. This way your kids will know what to expect. No negotiating. Stick to it and be consistent. If you can, avoid recreational screen use during school days. Don’t allow more than one to two hours per day, even less for the little ones.

• Shut off all screens one to two hours before bedtime to unwind and allow the natural production of melatonin in the brain.

• Have your children be active, play outside, interact with nature and real people.

• Don’t allow kids to be on social media until they are in their later teen years and can understand the impact and responsibilities involved. Before then, they are too young to comprehend.

• Do not leave kids unattended with electronic media. Track their use. Put blockers or filters on and use apps such as Curbi. Don’t forget: there is no substitute for parental supervision.

Our children count on our wisdom and guidance to make them safe and help them to grow into healthy and successful individuals. Children can only learn self-soothing, self- regulation, developmental, intellectual, and interpersonal skills from real people. Children learn these skills through play and real life experimentation. It’s up to parents to lift the screens before our kids’ eyes and help them to see all the other great stuff out there that life has to offer.

References:

1 All the American Academy of Pediatrics articles and links on media can be found in one spot: Media Kit: Children and Media (e.g., Media Education (1999); Children, Adolescents, and the Media (2013); Media use by children younger than two years (2011); The impact of social media on children, adolescents, and families (2011) ).

2 Media History (2000). American Academy of Pediatrics (AAP)

3 Electronic Screen Syndrome: An Unrecognized Disorder? (2012). V. Dunckley

4 Why the iPad is a bigger threat to our children than anyone (2016). S. Palmer

5 Gray Matters: Too Much Screen Time Damages the Brain (2014). V. Dunckley

6 Selected Research on Screen Time and Children (undated). by CCFC

7 Punishment Doesn’t Work (2014). Michael Karson.

8 The Hidden Downside to Rewarding Your Kids for Good Behavior (2015). Kerri Anne Renzulli

9 The Vital Role of Play in Childhood (2003). Joan Almon

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Eminem – Short Biography

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The story of Eminem is similar to that of his songs, it needs a little censoring. Some may not be appropriate for those viewed as too young, but here I feel it’s important to look at why his music, and consequently Eminem himself, appears so angry. Everywhere you look in his life from his hard child hood with an unstable cruel mother, to his well-publicized and rocky relationship with wife Kim, you see that Eminem raps about what he knows. His life is the subject of his music and he makes no excuses. But a hard upbringing only propelled him into superstardom as you can read in magazines like The Source and XXL. Eminem took his humble beginnings and built a career.

Eminem (Marshall Bruce Mathers) was born on October 17, 1972, in Kansas City, Missouri where he lived for twelve years until he moved to Detroit. He never had much of a chance to make friends moving every other month because his mother continued to get evicted for the lack of pay. Eminem went to school up to the 9th grade where he failed three times before dropping out. He then continued to strive for that record deal to make him famous. While trying to achieve his goal he little Haile Jade Scott was born on December 25, 1995 with long time girlfriend Kim Scott. (Eminem homepage) Eminem continued to rap after the birth of his daughter entering into 97 Rap Olympics in Las Angeles that produced 1,500 to the 1st place winner. Eminem furiously came in 2nd desperately needing the money not knowing that a few producers had seen him from Interscope. Finally he had the opportunity to show what he is made of with Dr. Dre, Dr. Dre was so impressed after hearing Eminem free styling on a Los Angeles radio station that he put out a manhunt for the Michigan rhymer. (Eminem homepage) a famous rap producer that wanted to open the doors for Eminem. The two instantly hit it off, recording four songs in the there first six hours of working – three that made it to his first LP. (Eminem Bio.) Now officially making it, Marshall and Dre set to make his second LP. The album became the Marshall Mathers LP and won 3 Grammies and was the first rap album ever to be nominated ‘Album of the Year’, selling more than 8 million records in the United States alone. (Eminem Bio.) Eminem continues to succeed with the his partners who started his career for him although he continues to face many difficult times between the media, his mother and the long conflicting relationship between him and his girlfriend. After they had broken up they had obviously still talked, either about there relationship of for the sake of their daughter Hailie who means more to Eminem then anyone in the world at this point of his life. I wanted to be a family to Kim and Hailie and raise my daughter the right way and not cut on her like my father did to me. My family is all I have ever fought for and all I’ve ever tried to protect. The only thing I’m scared of is being taken away from my little girl. (Chuck Weiner) Eminem was also scared to raise a family and wasn’t sure if he would have sufficient funds or know how too. When my daughter was born I was so scared I wouldn’t be able to raise her and support her, as a father should. Her first two Christmases we had nothing, but this last Christmas, when she turned three she had so many f*ckin’ presents under the tree, she kept opening them saying, ‘this one’s for me too?’ My daughter wasn’t born with a silver spoon in her mouth. But she’s got one now! (Chuck Weiner) Eminem can’t help but to spoil his little girl being that he feels it was degrading that way his mother treated him. If my mother is f*ckin’ cruel enough, knowing she didn’t help me get where I’m at, try to take food out of my mouth and out of my daughter’s mouth, try to take me for everything that I have, then I’m not holding back on this album. She’s always been out to get me, and now she knows I have money so she won’t leave be alone. I know that’s not a nice thing to say about your mother, but unfortunately it’s true. (Chuck Weiner) Eminem has so much hate toward his mother that has built up in all the recent years in his life that he will do anything to keep Hailie happy and keep a healthy relationship between the two of them. His mom on the other he can’t seem to forgive because of all of the grief and trouble that she has put him threw.

Eminem has psychologically turned 360 degrees throughout his life. From the fighting and confusion with his mother, never meeting his father to being one the biggest success stories in rap history. The best example is an experiment of Eminems anger management, after he had started to rise he would get opinions from people saying “Your white, why are you rapping” & “Go play Rock and Role” and he said that drove him angrier and angrier and he emphasized it throughout his lyrics. Eminem was probably born as a kid with no chemical imbalances, but after his mother put him threw so much hell after he has grown up he may have a chemical imbalance and not be able to control some of his emotions that he feels when people disrespect him. When he is presented on T.V. he looks as if he is always sad of something is always bothering him that he can’t be proud of his achievements of happy to be where he is and it’s got everything to do with his childhood and recent terrible interactions he’s had with friends, family and rivals.

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How to Send Traffic to Your Website 2 – Paid Methods

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MODULE 1

CHAPTER 15

HOW TO SEND TRAFFIC TO YOUR WEBSITE 2 – PAID METHODS

1.0 INTRODUCTION

2.0 OBJECTIVES

3.0 MAIN CONTENT

3.1 Social Media

3.2 Build Email List

3.3 Start a self-hosted Website or Blog

3.4 Pay Per Click – AdSense

3.5 Google AdWords

3.6 Advanced Content Marketing Strategy

3.7 Host a Free Seminar and Sell Your Product

3.8 Copy Other Marketers

4.0 CONCLUSION

5.0 SUMMARY

6.0 ASSIGNMENT

1.0 INTRODUCTION

I am going to outline over six paid methods of getting traffic to your website where you are selling your product.

The website may be a full website, or just a blog, or even a third party website (in which case the company and their affiliates selling your product will do the job for you in their own ways which may or may not include those on discussion here.

2.0 OBJECTIVES

  1. To discuss the effective paid methods to generate traffic to your website or blog.
  2. To point out where to start spending your ads budget on paid methods as a beginner.
  3. To provide useful resources (links) to help learners catch on as fast as possible

3.0 MAIN CONTENT

There actually so many ways of driving traffic which can never be exhausted in our discussion in one chapter. Besides, more new ways are even cropping up almost on a daily basis.

However, one thing is certain, wherever you loaded your product for sell, you will need streams of traffic to appraise your product for possible purchases.

Some of these methods are fast and easy but others will take sometimes to yield returns but you need to apply all of them in your short- and long-term profit planning strategy.

You may also have to experiment on them one after the other to decide which ones are effective in the market niche of your choice.

As stated in the last chapter, it may be after you have made enough cash with the free methods that you may decide to scale up your business using these paid methods. You may also decide to go on the fast lane to success.

Then go ahead with them ab initio if you have a good budget and want a breakthrough as soon as possible.

But until you master them, I have a word of caution here for you.

Take them one after the other, master each one very well before you go on to the next. That way, you won’t burn out your cash too fast without meaningful returns on your investment.

The following are places that you can spend your advertising dollars with good monetary returns.

3.1 Social Media

  1. Facebook
  2. Instagram
  3. Twitter
  4. YouTube

All the above listed social media have paid as well as free versions of advertising. The good thing about them is that they can be relatively cheaper as well as very effective in terms of returns on investment of the advertising dollars.

Facebook for instance can bring unlimited traffic even for as low as $0.01 cents. And it is very easy to use it.

Browse for FACEBOOK ADS AUTHORITY, learn how to set it up and apply it in your business and you will see steady hike in profits from month to month in your business.

3.2 Build Email List

Frankly speaking, if you are a marketer without an email list you are running a hobby, you are not jet in business.

Well, you can make some money here and there from time to time, but if you want to have steady stream of income from your online business that will give you a decent living, please set up your mailing list as soon as possible. By now, it goes without saying that, money is in the list, I am sure you have heard this many times before.

3.3 Start a self-hosted Website or Blog

By now it must be clear from our discussion that if you have your own product to sale online, it is better to utilize a multi-prong approach to marketing it online.

This means even though you set it up on a 3rd-party website for sell, you should also set up at another website where you are in control of everything. This is a good idea as the other website may de-list your product at any time with or without giving you notice or even explanations.

But at your own website you can set you terms and conditions to suit you, use multi-approach to marketing like OTO, Downsell or Upsell to suit your business whims and caprices. Blogging about your product also provides other streams of income and independent avenues to discuss with your clients. This will provide useful inputs for the revised version of the product.

3.4 Pay Per Click – AdSense

One of the best ways to drive targeted traffic to your website is by using Google Search Console to submit your URLs. This is an insane way to drive traffic to your website.

It is an insane way because instead of you paying for the traffic, the traffic will be paying to you. Google AdSense when used correctly in this manner, though a free tool, will work inversely to pay you for the traffic that comes to visit your page instead of you paying for it.

See this article and the accompanying links to learn how to set it up correctly for it to bring paying traffic to your website to see your product:

Google ‘Clicks and Impressions Tips to increase traffic to your website’ may also be useful in a way if you care.

3.5 Google AdWords

This is the science of internet marketing advertisement. The method is precision-proven in that it can work in any market niche and in online or offline business.

Perry Marshall is the number one global renowned teacher of this subject you can Google for his free video if you want to know more.

3.6 Advanced Content Marketing Strategy

Your content marketing strategy should go beyond free ezines that you are using to submit articles with your review page links and a resource box.

At the professional level, you should be doing serious things such as discussed in this article, and those cited herein.

Kissmetrics also share some insights on ’17 Advanced Methods For Sharing Your New Piece of Content’

3.7 Host a Free Seminar and Sell Your Product

This is the apex of internet marketing and whatever the marketing approach you are using, aim at finally landing at this topmost method, gotomeeting is one of the easiest to use platform.

It is a paid platform, but it also comes with initial 30-days free trial period. You can check online for other platforms.

Though the seminar is meant to be free for attendants, there is nothing that stops you from marketing one or two, usually, the high-end product in your marketing funnel.

Seek some guide if you are not a techie. This approach to marketing can be quite rewarding.

3.8 Copy Other Marketers

One of the beauty of internet business is that trends changes often and can be very swift. The few marketers to learn the new tricks early always benefit immensely. So always keep your fingers crossed and peep from time to time to see what others, particularly, the Masters, are doing in the marketplace.

Sell your products and run your website or blog the way others are doing and you won’t be left behind. The easiest way to do this is to join other peoples’ list, forum, even membership sites where they spill the beans in this business.

This way you can adopt their own approach while also adding your own twixt, specialty and talent to make your methods unique.

4.0 CONCLUSION

The taste of the pudding, they say, is in the tasting. After implementing these simple but powerful methods to rake in profits into your bank account, you are now ready to take your business to the next level – which is Automation.

5.0 SUMMARY

I carefully decided to outline only these few methods of driving traffic for a good reason: to avoid Information Overload.

As you set out to practice them you will see how powerful these methods are in jumpstarting your business. In fact, you do not need gazillion ways to drive traffic to your website in order to make your business profitable.

Just take one method at a time, master it and then proceed to the next one. You will soon realize from your practical experience that one or two methods are enough to build your business to a profitable level.

6.0 ASSIGNMENT

Start with Facebook. Learn how to use Facebook Ads Manager to promote your business.

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5 Big Reasons to Buy Adjustable Dumbbells

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Just imagine if you could replace a room full of weight machines with one piece of fitness equipment without it costing you an arm or a leg! Well adjustable dumbbells might just be the solution you’ve been looking for.

Adjustable dumbbells are one of the best investments you can make in your home gym. If you still need convincing, check out the following 5 reasons why you need to grab your own adjustable dumbbell set.

1. Range of exercises

One of the main advantages of dumbbells over traditional weight machines is that you can perform a number of different exercises without changing machines. You can easily change from doing bicep curls to tricep kickbacks just by changing your body position. So instead of buying 4 different machines to get a total body workout you just need one adjustable dumbbell set.

2. Price

If you look around today you could easily spend $1000’s of dollars on different pieces of exercise equipment just to work different muscle groups. Surprisingly you can get a set of adjustable dumbbells for only $200-$300 depending on the weight of the set. Considering the range of exercises you can perform this is fantastic value for money!

Compare this price to your local gym membership and you’ll quickly see why this is such good value.

3. Convenience of adjustability

This is what makes adjustable dumbbells so great and what differentiates them from traditional dumbbells. By using a simple quick change pin you can instantly change from one dumbbell weight to the next. Think of it like a pin loaded weight machine but with dumbbells. Because you change the dumbbell weight with a pin you don’t need a room full of dumbbells which can get in the way and cost a lot of money.

4. Space

Unlike traditional dumbbells which need a dumbbell rack and lots of space to store, adjustable dumbbells sit on a stand so can be tucked away in the corner of a room. That way you can leave more space for the larger fitness equipment like ellipticals or treadmills.

If you have been putting off building your home gym because of a lack of space you now have no excuse!!

5. Maximum Muscular development

Dumbbells, also known as free weights, are the best for maximizing muscular development. Because they are less stable than machine weights you have to use more muscles (stabilizing muscles) to help support the weight and exercise with proper form. If you have every tried performing both a traditional bench press and a dumbbell press you’ll know that using dumbbells are a lot harder.

A person who can bench press 200lb x 8 reps with a traditional bar might only be able to do 160lb (80lb per hand) x 8 reps with dumbbells simple because you have to work harder to stabilize the weight.

So there you have it. What excuses do you have now? Make a smart decision and put adjustable dumbbells at top of your home gym priority list.

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Understanding the Home Loan Application and Mortgage Approval – The Mortgage Lender Analysis

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Do You Pass The Mortgage Lender Analysis? When a mortgage lender reviews a real estate loan application, the primary concern for both home loan applicant, the buyer, and the mortgage lender is to approve loan requests that show high probability of being repaid in full and on time, and to disapprove requests that are likely to result in default and eventual foreclose. How is the mortgage lenders decision made?

The mortgage lender begins the loan analysis procedure by looking at the property and the proposed financing. Using the property address and legal description, an appraiser is assigned to prepare an appraisal of the property and a title search is ordered. These steps are taken to determine the fair market value of the property and the condition of title. In the event of default, this is the collateral the lender must fall back upon to recover the loan. If the loan request is in connection with a purchase, rather than the refinancing of an existing property, the mortgage lender will know the purchase price. As a rule, home loans are made on the basis of the appraised value or purchase price, whichever is lower. If the appraised value is lower than the purchase price, the usual procedure is to require the buyer to make a larger cash down payment. The mortgage lender does not want to over-loan simply because the buyer overpaid for the property.

The year the home was built is useful in setting the loan’s maturity date. The idea is that the length of the home loan should not outlast the remaining economic life of the structure serving as collateral. Note however, chronological age is only part of this decision because age must be considered in light of the upkeep and repair of the structure and its construction quality.

Loan-to-Value Ratios

The mortgage lender next looks at the amount of down payment the borrower proposes to make, the size of the loan being requested and the amount of other financing the borrower plans to use. This information is then converted into loan-to-value ratios. As a rule, the more money the borrower places into the deal, the safer the loan is for the mortgage lender. On an uninsured home loan, the ideal loan-to-value ratio for a lender on owner-occupied residential property is 70% or less. This means the value of the property would have to fall more than 30% before the debt owed would exceed the property’s value, thus encouraging the borrower to stop making mortgage loan payments. Because of the nearly constant inflation in housing prices since the 40s, very few residential properties have fallen 30% or more in value.

Loan-to-value ratios from 70% through 80% are considered acceptable but do expose the mortgage lender to more risk. Lenders sometimes compensate by charging slightly higher interest rates. Loan-to-value ratios above 80% present even more risk of default to the lender, and the lender will either increase the interest rate charged on these home loans or require that an outside insurer, such as FHA or a private mortgage insurer, be supplied by the borrower.

Mortgage Closing Settlement Funds

The lender then wants to know if the borrower has adequate funds for settlement (the closing). Are these funds presently in a checking or savings account, or are they coming from the sale of the borrower’s present real estate property? In the latter case, the mortgage lender knows the present loan is contingent on another closing. If the down payment and settlement funds are to be borrowed, then the lender will want to be extra cautious as experience has shown that the less of his own money a borrower puts into a purchase, the higher the probability of default and foreclosure.

Purpose Of Mortgage Loan

The lender is also interested in the proposed use of the property. Mortgage lenders feel most comfortable when a home loan is for the purchase or improvement of a property the loan applicant will actually occupy. This is because owner-occupants usually have pride-of-ownership in maintaining their property and even during bad economic conditions will continue to make the monthly payments. An owner-occupant also realizes that if he/she stops paying, they will have to vacate and pay for shelter elsewhere.

If the home loan applicant intends to purchase a dwelling to rent out as an investment, the lender will be more cautious. This is because during periods of high vacancy, the property may not generate enough income to meet the loan payments. At that point, a strapped-for-cash borrower is likely to default. Note too, that lenders generally avoid loans secured by purely speculative real estate. If the value of the property drops below the amount owed, the borrower may see no further logic in making the loan payments.

Lastly the mortgage lender assesses the borrower’s attitude toward the proposed loan. A casual attitude, such as “I’m buying because real estate always goes up,” or an applicant who does not appear to understand the obligation he is undertaking would bring low rating here. Much more welcome is the home loan applicant who shows a mature attitude and understanding of the mortgage loan obligation and who exhibits a strong and logical desire for ownership.

The Borrower Analysis

The next step is the mortgage lender to begin an analysis of the borrower, and if there is one, the co-borrower. At one time, age, sex and marital status played an important role in the lender’s decision to lend or not to lend. Often the young and the old had trouble getting home loans, as did women and persons who were single, divorced, or widowed. Today, the Federal Equal Credit Opportunity Act prohibits discrimination based on age, sex, race and marital status. Mortgage lenders are no longer permitted to discount income earned by women even if it is from part-time jobs or because the woman is of child-bearing age. Of the home applicant chooses to disclose it, alimony, separate maintenance, and child support must be counted in full. Young adults and single persons cannot be turned down because the lender feels they have not “put down roots.” Seniors cannot be turned down as long as life expectancy exceeds the early risk period of the loan and collateral is adequate. In other words, the emphasis in borrower analysis is now focused on job stability, income adequacy, net worth and credit rating.

Mortgage lenders will ask questions directed at how long the applicants have held their present jobs and the stability of those jobs themselves. The lender recognizes that loan repayment will be a regular monthly requirement and wishes to make certain the applicants have a regular monthly inflow of cash in a large enough quantity to meet the mortgage loan payment as well as their other living expenses. Thus, an applicant who possesses marketable job skills and has been regularly employed with a stable employer is considered the ideal risk. Persons whose income can rise and fall erratically, such as commissioned salespersons, present greater risk. Persons whose skills (or lack of skills) or lack of job seniority result in frequent unemployment are more likely to have difficulty repaying a home loan. The mortgage lender also inquires as to the number of dependents the applicant must support out of his or her income. This information provides some insight as to how much will be left for monthly house payments.

Home Loan Applicants’ Monthly Income

The lender looks at the amount and sources of the applicants’ income. Sheer quantity alone is not enough for home loan approval; the income sources must be stable too. Thus a lender will look carefully at overtime, bonus and commission income in order to estimate the levels at which these may reasonably be expected to continue. Interest, dividend and rental income would be considered in light of the stability of their sources also. Under the “other income” category, income from alimony, child support, social security, retirement pensions, public assistance, etc. is entered and added to the totals for the applicants.

The lender then compares what the applicants have been paying for housing with what they will be paying if the loan is approved. Included in the proposed housing expense total are principal, interest, taxes and insurance along with any assessments or homeowner association dues (such as in a condominium or townhomes). Some mortgage lenders add the monthly cost of utilities to this list.

A proposed monthly housing expense is compared to gross monthly income. A general rule of thumb is that monthly housing expense (PITI) should not exceed 25% to 30% of gross monthly income. A second guideline is that total fixed monthly expenses should not exceed 33% to 38% of income. This includes housing payments plus automobile payments, installment loan payments, alimony, child support, and investments with negative cash flows. These are general guidelines, but mortgage lenders recognize that food, health care, clothing, transportation, entertainment and income taxes must also come from the applicants’ income.

Liabilities and Assets

The lender is interested in the applicants’ sources of funds for closing and whether, once the loan is granted, the applicants have assets to fall back upon in the event of an income decrease (a job lay-off) or unexpected expenses such as hospital bills. Of particular interest is the portion of those assets that are in cash or are readily convertible into cash in a few days. These are called liquid assets. If income drops, they are much more useful in meeting living expenses and mortgage loan payments than assets that may require months to sell and convert to cash; that is, assets which are illiquid.

A mortgage lender also considers two values for life insurance holders. Cash value is the amount of money the policyholder would receive if he surrendered his/her policy or, alternatively, the amount he/she could borrow against the policy. Face amount is the amount that would be paid in the event of the insured’s death. Mortgage lenders feel most comfortable if the face amount of the policy equals or exceeds the amount of the proposed home loan. Less satisfactory are amounts less than the proposed loan or none at all. Obviously a borrower’s death is not anticipated before the loan is repaid, but lenders recognize that its possibility increases the probability of default. The likelihood of foreclosure is lessened considerably if the survivors receive life insurance benefits.

A lender is interested in the applicants’ existing debts and liabilities for two reasons. First, these items will compete each month against housing expenses for available monthly income. Thus high monthly payments may reduce the size of the loan the lender calculates that the applicants will be able to repay. The presence of monthly liabilities is not all negative: it can also show the mortgage lender that the applicants are capable of repaying their debts. Second, the mortgage applicants’ total debts are subtracted from their total assets to obtain their net worth. If the result is negative (more owed than owned), the mortgage loan request will probably be turned down as too risky. In contrast, a substantial net worth can often offset weaknesses elsewhere in the application, such as too little monthly income in relation to monthly housing expense.

Past Credit Record

Lenders examine the applicants’ past record of debt repayment as an indicator of the future. A credit report that shows no derogatory information is most desirable. Applicants with no previous credit experience will have more weight placed on income and employment history. Applicants with a history of collections, adverse judgments or bankruptcy within the past three years will have to convince the lender that this mortgage loan will be repaid on time. Additionally, the applicants may be considered poorer risks if they have guaranteed the repayment of someone else’s debt by acting as a co-maker or endorser. Lastly, the lender may take into consideration whether the applicants have adequate insurance protection in the event of major medical expenses or a disability that prevents returning to work.

When a mortgage lender will not provide a loan on a property, one must seek alternative sources of financing or lose the right to purchase the home.

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Adolescent Self Esteem

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Self esteem is the one important factor required by anybody to succeed in life. It is a well proven concept that if you can build self esteem at your adolescent period it will last all through your life. Adolescence is one period in which boys and girls faces with many problems and issues. It is necessary that adolescent self esteem to be at top to face the problems faced with adolescent period. Many teenagers will have low self esteem and it is imperative to know major reasons for low self esteem and find out ways and means to combat the low self esteem. It is highly advisable to make dedicated efforts to bring up the self esteem.

There are many causes for the lack of self esteem. Let us review some of them.

o Hereditary is a main factor for low self esteem. If the parents are introverts and they never mingle with people for fear of their inability, the chances that children have low esteem are more.

o The living conditions. The surrounding in which you live also affects the lack of self esteem. If the child is brought up in a poor environment without giving proper attention to make him excel in his fields or deprived of doing good activities, the low self esteem at the adolescent stage is possible.

o Lack of proper education is another factor affecting the self esteem. Uneducated children will develop lack of self esteem as they will face problems in interacting with the educated of their age.

o Physiological. Adolescence is a period when major physical changes occur in boys and girls. The gender hormones start the functioning in full swing during this period. Many children face problems during this change unable to cope with the changes occurring in their body and behavior.

o Societal implications. During the adolescent stage of a child, society put many restrictions in their behaviors and attitudes. Girls will be automatically tempted to move away form the boys and boys are restricted to mingle with girls during the period. This makes them feel that there are some things to be afraid. This will automatically make them fear in a natural interaction.

o Fear about future. During the late periods of adolescence, the children will seriously think about their future and in many cases they will get depressed of their future. Unemployment, dating problems, insecurity, lack of financial backgrounds and many such factors make the adolescents afraid of facing the world.

o Diseases and other physical ailments. These children will be thinking that they are debris in the world. These thinking processes make them to keep away from others and they can become agitated.

There are many such reasons for low self esteem of adolescents. If proper care is not given, the low self esteem gradually will lead to many physical and mental ailments. It is important to bring up the adolescents with high self esteem.

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